Our Team

Managing Director

John is our head honcho extraordinaire.  John's father, Alfred, bought Seldex in 1949 to run alongside their printing business, A.H. Massina & Co (est. 1859), and it has been a family run business since that time.  John took over the helm from his father in the mid 1980's and has been managing Seldex with his brother Robert at his side.  John spends most of his time in the factory, keeping an eye on production, helping staff, ordering stock etc and can often be seen in the showroom helping photographers.  Photographers often get John and Robert confused - the easiest way to pick John is by the funky glasses he's always wearing!

John's a lover of long lunches, golf, current affairs, politics, jazz and fashion.  He's also a workaholic and normally the first person in the factory at 5.30 every morning and the last person to leave!


Sales and Marketing Manager

Nicole started with Seldex in 1990 - back in the day of pin hinge albums, gold foil embossing and coloured album mats - as part of our accounts receivable team.  Before long she was bored out of her brain and asked to help out the sales team and that's where she's stayed.  Nicole's large manufacturing knowledge comes from spending hours in the factory helping out in different sections and gained her important hands on experience.  This experience comes in handy when she puts her product development hat on when it comes time to design new products.   Nicole can often been found at industry events promoting our range and one of the favourite parts of her job is catching up with photographer friends she has made over the last 25 years.

Nicole's a lover of fine wine, relaxing with friends, netball & escape rooms and is looking forward to the day she introduces her kids, Mia and Jack, into the Seldex family as part time workers on school holidays! 

Contact Nicole at nicole@seldex.com.au.


Sales Executive

Adam was a pro soccer player before he started with Seldex back in 2004.  Adam initially joined our factory team where he got a good grounding on how our products are manufactured, before joining our sales team in 2007.  Adam is responsible for processing orders into production and helping photographers out with any questions they have.  His wide knowledge of our product range makes him the perfect person to contact when you want input on the best products to suit your studio needs.

Adam's a lover of soccer and fine art photography - and he enjoys looking at all the images that come our way.

Contact Adam adam@seldex.com.au


Print Supervisor & Sales Support

We were thrilled when Ellen joined our print team in 2015!  Ellen's early career started as a printer in professional labs such as Kodak and Bond Colour, and then spent over 12 years as the Digtial Artist/Head Retoucher/Designer for master photographer Jerry Ghionis and award winning studio XSight Photography & Video.  Her colour and print knowledge together with her studio workflow experience has made her a welcome addition to Seldex.  Ellen also recently completed her diploma in Graphic Design.  Ellen spends most of her time in our print department ensuring our prints are of the highest quality and is the best person to speak with in regards to colour management, calibrating your moniters and post production of your images.

Ellen refers to herself as the crazy cat lady and is a lover of anything artsy - painting, drawing, music and has 2 ferrets named Bazz and CC!

Contact Ellen ellen@seldex.com.au


Accounts Receivable

Margo leads our Accounts Receivable department and has been with us since 2008.  If you have any questions regarding your account, invoices or payments then Margo is your go to girl.

Margo is a lover of the beach, long walks, music and yoga!

Contact Margo margo@seldex.com.au